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News
June 1, 2010 Americans Downing Less Beer The $100 billion U.S. brewing industry is staggering into its crucial selling season from its weakest position in years. Sales for 11 of the biggest brands fell in the four weeks ended May 16. Only four of the top 30 - Keystone Light, Modelo Especial, Yuengling and Pabst Blue Ribbon - posted gains. Meanwhile, despite massive measured-media support, category titans Bud Light, Coors Light and Miller Lite all declined. Consider: Anheuser-Busch’s Bud Light, the largest U.S. brand is down 5.3% year to date, and the drop is in comparison to 2009, the first negative year in the brand’s 28-year history. It’s no less grim at No. 2 U.S. brewer MillerCoors, where the company’s leading lights, Coors Light and Miller Lite, are down 0.5% and 7.5%, respectively. Naturally, both brewers are pulling out all the stops this summer with everything from special bottles to ramped-up spending, hoping to at least slow the declines. (Jerry Mulliman, Crain Communications)  Other News September 7, 2010 ABA National Brewery Museum™ American Flag Donation read article... August 27, 2010 Pictures from the Past read article... August 24, 2010 Beer Trucks From the Past “Bring Me A Beer! read article... August 2, 2010 Backyard Beer read article... More... |
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